Creating a solid brand is essential for instilling consistency in everything you do. In turn this consistency creates reassurance for your patients, and future patients or whoever comes into contact with your practice.
Creating a logo is an integral part of your practice branding.
The logo needs to be designed for online use, for print and potentially even made larger to include on signage. Many factors come into account during the logo design process.
Creating a memorable logo that your target audience can relate to is essential as the initial stage for your practice promotion.
A brand is more than just your practice logo. A brand is the language you use to communicate with your target audience and a representation of your business ethics and values.
Brand Guidelines are a set of rules for how your brand should be used. It includes fonts, colour palette, use of logo, use of imagery and more.
It serves as a handbook for you to use in all areas of your business.
Following the launch of your website, you may have other requirements for branded online items, such as banners, digital leaflets or download documents.
These can all be created in conjunction with your Brand Guidelines, ensuring consistent messaging at all times.
In a similar way to online, documents such as Factsheets, leaflets, flyers or brochures can be created for print purposes if you would like to have tangible marketing items in your practice.