You’d love for your practice to be listed on page one of a Google search, but without spending a huge amount of your marketing budget… Is it possible?
One of the hardest parts of marketing your practice is knowing what works. It’s easy to spend money on marketing activity, but do you know what return you have had on your investment? Let’s look at how we can track the results.
Most medical professionals don’t give branding much thought. They understand that they need a logo, but their interest ends there. What they’re missing is that a brand constitutes so much more than just a logo: it’s the sum total of every interaction your practice has with patients, partners, suppliers, and the outside world.
Many medical practices now use social media to increase brand recognition, build rapport with their patients, and promote their services. The introduction of social media has empowered patients by giving them opportunities to start conversations and access information.
Patient-focused marketing – a strategy that pays close attention to the individual when it comes to marketing campaigns and activities – is becoming increasingly popular.